12 Best Email Marketing Services for 2022
12 Best Email Marketing Services for 2022
There’s no doubt e-mail advertising and marketing is (very) powerful, but choosing which of the various e-mail advertising services to use can be only a tad overwhelming.
It seems like every corporation within the area claims theirs is the exceptional e-mail advertising software. And whilst you test Google for independent reviews, all you spot are biased critiques, offered and paid for.
Want the reality?
The pleasant email advertising device for you may depend on your price range, desires, and plenty of different elements. What works for a person else might not work for you, and vice versa.
Of course, most articles and evaluations gained’t admit this type of aspect.
That’s why we’re simply going to provide you the records, details, and tidbits you want to realize so you can discover the email advertising software that nice suits your wishes.
In no particular order, here are our picks for the 12 exceptional email advertising and marketing services for 2022.
ConvertKit (affiliate link) has been around seeing that 2013 and mainly targets creators, meaning bloggers on WordPress, YouTubers, vloggers, on line route creators, and so on.
They’ve focused on a easy consumer interface with a visible automation builder and their philosophy on the subject of emails is “maintain it easy”, in order that they don’t provide a whole lot in phrases of templates and claim that easy emails convert first-class.
How Much Does ConvertKit Cost?
ConvertKit’s pricing depends on the quantity of subscribers, but all paid plans proportion the identical capabilities. They actually have a loose plan (up to at least one,000 subscribers) that has restricted functions.
0-1,000 subscribers: Free (with confined features)
0-1,000 subscribers: $29/month (complete features)
1,001-3,000 subscribers: $forty nine/month (full features)
three,001-five,000 subscribers: $seventy nine/month (complete functions)
5,001-eight,000 subscribers: $ninety nine/month (full capabilities)
8,001-10,000 subscribers: $119/month (complete features)
10,001-15,000 subscribers: $149/month (full capabilities)
For more, test ConvertKit’s pricing page
Pros of ConvertKit
Generous loose plan that’ll suit many beginners’ wishes
Landing page editor to accumulate leads even with out a internet site.
Really flexible tagging machine that lets you create advanced segmentation.
Easy-to-use visible automation builder.
Ability to edit emails with HTML code and keep as many personalized templates as you need.
Excellent, responsive guide through live chat.
Cons of ConvertKit
Expensive in comparison to the opposition.
Simple email layout, more often than not based totally on text (they declare deliverability is higher this way) and few templates.
Reports are quite simple and don’t cowl such things as leap charge, social media monitoring or ecommerce conversion.
Who Should Use ConvertKit?
ConvertKit is for people that don’t have complex advertising desires and want a easy email platform with a purpose to supply what they need fast and without problems. It’s a piece steeply-priced as compared to a few competitors, however in case you respect simplicity and like to cognizance for your innovative work alternatively, it may be what you want.
Sendinblue (associate hyperlink) is an e mail service provider that distinguishes itself with the aid of charging in step with electronic mail, and now not in step with contact.
They commenced specialising in transaction-primarily based emails, but have now extended and provide amazing email marketing answers to all types of users, inclusive of SMS marketing and certain electronic mail workflows.
How Much Does Sendinblue Cost?
Sendinblue has pricing based on e-mail volume, and features depend upon the plan. The number of contacts is unlimited for all plans.
Free: $0 for 300 emails per day
Lite: $25/month for forty,000 emails
Essential: $39/month for 60,000 emails
Premium: $66/month for one hundred twenty,000 emails
Pros of Sendinblue
One of the cheapest paid plans inside the marketplace, and it has a generous free plan.
SMS advertising and marketing device.
Great touchdown web page editor and sign-up paperwork.
Many types of e-mail automations and capacity to test e mail workflows before sending.
Phone guide from Essential plan and up.
Cons of Sendinblue
Doesn’t provide as many integrations as different e mail marketing companies.
The each day restriction of 300 emails for the unfastened plan is pretty restrictive.
Limited e mail automation flows for cheaper plans.
Who Should Use Sendinblue?
Sendinblue is remarkable for ecommerce companies due to its kind of transactional emails. It’s also appealing to those on a finances or groups that don’t send emails very frequently, in which case their Pay As You Go plan is a super solution.
GetResponse differentiates itself from its competition with its webinar solutions. It’s to be had in over 20 distinct languages, and except supplying all the superior features like listing segmentation, autoresponders, A/B testing and integrations, it additionally gives a convenient touchdown page editor and a current calendar interface to visualize your drip e-mail advertising campaigns.
How Much Does GetResponse Cost?
The pricing depends on the plan and your list size, with extra superior functions unlocking as you pay greater.
Basic Plan: from $15/month
Plus Plan: from $forty nine/month
Professional Plan: from $99/month
Pros of GetResponse
Ability to integrate a complete webinar answer with electronic mail advertising.
Landing page editor.
Hundreds of email templates and get entry to to free inventory photos.
Discounts for paying prematurely.
Cons of GetResponse
Some emails currently not showing as they need to within the Gmail mobile app.
The drag-and-drop editor for designing emails and landing pages is fiddly and needs improvement.
Who Should Use GetResponse?
GetResponse is the pass-to alternative for organizations that need to combine webinars into their electronic mail advertising.
Even in case you’re not making plans to use webinars in your online advertising and marketing method, GetResponse is a tremendous fit for e-mail-marketers which might be seeking out a modern interface with the state-of-the-art features.
4. Constant Contact
Constant Contact has been round when you consider that 1995 and is one of the most famous e mail advertising service vendors amongst small commercial enterprise owners. What stands out are their event marketing tool and their social media integrations. You’ll also discover extra than 270 integrations and a decent template library that includes area of interest-particular e mail templates with a view to customize.
How Much Does Constant Contact Cost?
You can pick out among the Email Plan and the Email Plus Plan. Pricing is based on the dimensions of your email listing.
Email Plan: $20/month
Plus Plan: $45/month
Email Plan: $45/month
Plus Plan: $70/month
Email Plan: $65/month
Plus Plan: $ninety five/month
Email Plan: $95 in step with month
Plus Plan: $125/month
For better subscriber numbers, take a look at out Constant Contact’s pricing page
Pros of Constant Contact
Very proper deliverability outcomes.
Interesting area of interest capabilities like surveys, polls, coupons, and event marketing for the Plus plan. Event advertising is included with Eventbrite.
Good social media integrations: Facebook and Instagram Ads & Insights and social media posting, inbox and tracking.
Email and get in touch with aid, and good sized library of sources.
Cons of Constant Contact
Their pricing isn’t competitive. At the instant, different carriers offer extra capabilities for much less money.
Their e-mail automations are limited, compared to other vendors, and handiest available inside the Plus Plan.
Who Should Use Constant Contact?
We advocate Constant Contact to small organizations that want occasion control tools, however in case you don’t need that feature, you could find it’s too pricey for what it gives.
Drip joined the email advertising and marketing market in 2013 and turned into later bought by means of LeadPages. They have specialised in e-mail automations and ecommerce CRM. Their superior automation features permit you to personalize your emails and different interactions with your customers to a excessive diploma and you nearly comply with them the whole manner from first go to to social media to recommendations primarily based on past purchases, etc.
How Much Does Drip Cost?
Prices are primarily based on subscribers. Each tier gives limitless emails.
Up to 500 subscribers: $19/month
Up to two,000 subscribers: $29/month
Up to 2,500 subscribers: $39/month
Up to 3,000 subscribers: $forty nine/month
Up to 3,500 subscribers: $59/month
For more, test Drip’s pricing web page
Pros of Drip
Advanced and nicely designed e mail automations, in particular relevant for ecommerce.
Advanced segmentation primarily based on patron behaviors like abandoned cart, new visitors, returning site visitors, people clicking sure hyperlinks, and so forth.
Ability to follow up thru textual content messages.
Excellent aid and documentation.
Pre-built automations that get you started out very quickly.
Cons of Drip
No unfastened plan of any kind (even though it does offer a unfastened 14-day trial).
The many options can be a bit overwhelming.
Mostly focused at the desires of ecommerce corporations.
A/B trying out has barriers.
Who Should Use Drip?
Drip is exquisite for ecommerce companies, as it permits you to access all types of client metrics and behaviors (and create workflows hence). If you want to apply complicated workflows, this could be the tool for you.
AWeber is one of the maximum famous e-mail advertising services within the marketplace, and they even declare they invented the autoresponder, which isn’t any small feat.
How Much Does AWeber Cost?
AWeber has a free plan and Pro plan, with pricing determined by way of the wide variety of subscribers. Each Pro plan consists of all functions and limitless emails.
Up to 500 subscribers
three,000 email sends per month
Limited features (but includes e mail automation)
zero-500 subscribers: $16.15/month
501-2,500 subscribers: $26.15/month
2,501-5,000 subscribers: $forty six.15/month
5,001-10,000 subscribers: $sixty six.15/month
10,001-25,000 subscribers: $146.15/month
Pros of AWeber
Excellent customer service via cellphone, email or live-chat.
It’s one of the few who provide AMP for e-mail, which permits you to, as an example, e-book appointments or RSVP activities immediately in the e mail, and use dynamic content material.
Hundreds of responsive templates to pick from.
Setting up easy time-based autoresponders is clearly clean.
Free plan offers e-mail automation, some thing maximum competition do now not offer.
Cons of AWeber
Their automations are quite fundamental as compared to the competition.
Quite steeply-priced thinking about that other electronic mail advertising and marketing carrier carriers provide greater features for a similar rate.
It’s no longer possible to mix segments when sending emails.
Who Should Use AWeber?
AWeber is a good preference if right customer support is important to you. If you want to discover the possibilities of AMP for email, AWeber is likewise a good choice, as few others provide it. And if you have a small e-mail list, however want automation capabilities, AWeber is one of the unfastened electronic mail marketing offerings to offer it on a unfastened plan.
ActiveCampaign is an all-in-one marketing platform with high-quality awareness in marketing automations that use complicated if/while/then logic based in your website vacationer’s behavior.
As they put it, they need that will help you ship fewer emails while getting better outcomes. Their CRM is a tremendous addition to their advertising device.
How Much Does ActiveCampaign Cost?
ActiveCampaign’s pricing depends at the number of subscribers and the plan you’re using. Features increase along side the plans.
Lite plan: from $9/month
Plus plan: from $49/months
Professional plan: from $129/month
Enterprise plan: from $229/months
Pros of ActiveCampaign
Outstanding automation tools that are some of the first-rate inside the market.
Extensive reporting on all areas.
Great deliverability costs.
Excellent guide by electronic mail or stay chat, and good sized documentation.
Marketing automations are to be had for all plans, in preference to a few competition wherein they are most effective to be had in better fee plans.
Cons of ActiveCampaign
It has so many capabilities that it could be overwhelming for novices and it could take some time to get acquainted with all of them.
The complexity of the gear calls for greater renovation than simpler equipment, as they’ll need ordinary changes to optimize effects.
Who Should Use ActiveCampaign?
If your enterprise requires complex automation tools along side advanced CRM features, then ActiveCampaign is a superb preference. And if you simply need to discover the strength of advertising automations to enhance your income, ActiveCampaign is a solid choice.
Mailchimp is one of the leading e-mail advertising systems, with clients in over a hundred seventy five international locations. Their unfastened plan (for up to two,000 subscribers) makes them the preferred preference of many bloggers and small commercial enterprise owners.
Mailchimp is simple to use for beginners and has a first rate drag-and-drop e mail builder, but additionally offers superior electronic mail advertising and marketing gear like segmentation, A/B testing, autoresponders, landing pages, and many others.
How Much Does Mailchimp Cost?
Mailchimp’s pricing relies upon at the quantity of subscribers. Higher plans have extra strong capabilities.
Free Plan with restricted features: $zero
Essentials Plan: From $nine.Ninety nine/month
Standard Plan: From $14.Ninety nine/month
Premium Plan: From $299/month
Pros of Mailchimp
Free plan to get commenced, although not as beneficiant because it was.
Hundreds of integrations that make it smooth to connect Mailchimp to your present equipment or internet site.
New functions are frequently to be had.
Easily customizable e mail templates.
Cons of Mailchimp
The soar from Free Plan to paid plans is quite steep.
Paid plans are pretty steeply-priced, in comparison to the competition.
Email automation and different capabilities are constrained for inexpensive plans.
The person interface may be perplexing at times.
Who Should Use Mailchimp?
Mailchimp’s loose plan is a notable preference for humans getting commenced with e-mail advertising and marketing and those on a finances, like bloggers and small companies. However, in case you’re planning to develop your list rapid and use more superior capabilities, make sure to examine costs past the loose plan, due to the fact there are cheaper alternatives.
MailerLite is an e mail advertising platform that prides itself in the simplicity of its person interface. They are available in multiple languages and are one of the maximum popular providers for human beings on a price range. They might not have some of the superior functions of other groups, however not anybody wishes that anyway, and they cater flawlessly to people with easier wishes.
How Much Does MailerLite Cost?
MailerLite prices based totally to your listing size, but all paid plans include all functions and unlimited emails. They even have a quite beneficiant unfastened plan.
1-1,000 subscribers: Free, consists of 12,000 emails/month (but constrained functions)
1-1,000 subscribers: $10/month with all functions
1,001-2,500 subscribers: $15/month with all functions
2,501-5,000 subscribers: $30/month with all capabilities
5,001-10,000 subscribers: $50/month with all capabilities
Pros of MailerLite
Generous free plan with maximum features, inclusive of automations, superior segmentation and landing pages.
Very user-pleasant interface and minimalist design.
All the crucial capabilities you need at a totally low-priced fee.
Ability to run surveys immediately in your emails (also blanketed inside the unfastened plan).
Cons of MailerLite
It doesn’t consist of some pro capabilities like complicated automations, advanced reports or social media monitoring.
The unfastened plan doesn’t consist of any templates, which can be disturbing if you need to layout emails fast.
Who Should Use MailerLite?
MailerLite is perfect for small businesses, bloggers, freelancers, and anyone else on a finances that desires a easy and affordable way to develop their email listing, however doesn’t need a marketing automation tool with superior capabilities that bigger companies require.
In short: if your concept of e mail marketing is sending out an e mail newsletter, with a few extras here and there, MailerLite is ideal.
10. HubSpot’s Free Marketing Tools
HubSpot is known for its complete platform of marketing, income, customer support, and CRM software. Their platform could be very effective, and you can still get commenced with HubSpot with a free plan that helps you to get a feel for what they need to provide.
This unfastened plan additionally includes some email advertising and marketing tools, but to get a first rate electronic mail marketing deal from HubSpot it will be necessary to upgrade to their paid plans.
How Much Does HubSpot Cost?
HubSpot gives some excellent advertising tools without cost, however you could subsequently find them limiting. If you need to upgrade, they offer paid plans in their Marketing Hub.
Free Marketing Plan: Free, max 2,000 emails in line with month
Starter Plan: from $50/month, consists of 1,000 contacts
Professional Plan: from $800/month, includes 1,000 contacts
Enterprise Plan: from $3,2 hundred/month, consists of 10,000 contacts
Pros of HubSpot
Includes loose get entry to to HubSpot’s CRM gear.
HubSpot gives answers that move past electronic mail advertising, so that you could have all your advertising and marketing in a single platform.
Great marketing tools within the paid plans that allow you to develop your leads and growth conversions.
High deliverability charge.
Cons of HubSpot
The loose plan is constrained, so in case you’re severe about e mail advertising and marketing, you’ll want to upgrade.
Email advertising and marketing is just “one more device” within the big HubSpot CRM and lacks some of the superior functions that different specialised e-mail advertising systems provide
No A/B testing, automations or touchdown pages until you opt for their Pro or Enterprise pricing.
Who Should Use HubSpot?
If you’re searching out a unfastened answer that suits all your wishes, HubSpot is an option (however one you can quick outgrow). If you’re seeking out an all-in-one marketing platform and rate isn’t an alternative, then HubSpot may be just what you want.
11. Infusionsoft through Keap
Keap (previously known as really Infusionsoft) is an all-in-one marketing platform that combines income, advertising and marketing automations and CRM. Email advertising is simply considered one of its many tools, and you could use superior segmentation to goal your leads on the proper time, based on their interactions with you.
How Much Does Infusionsoft by means of Keap Cost?
Keap offers 3 plans that each one encompass 500 contacts and 1 person. To upload more contacts you have to pay extra, however the greater value is the same for all plans ($30 for 1,000, $one hundred thirty for five,000, and so on).
Keap Grow: from $seventy nine/month, consists of CRM and simple e mail marketing
Keap Pro: from $149/ month, includes advertising automations and touchdown pages
Infusionsoft: from $199/month, also includes advanced reporting and lead scoring
Pros of Infusionsoft by Keap
Nice automations to manual new leads thru the consumers’ adventure with customizable pre-written texts and emails.
Drag-and-drop automation builder.
Phone and live-chat support.
New users get “Expert Coaching” after purchasing a plan. Although that isn’t a loose carrier, it’s great to begin getting value from the beginning.
Cons of Infusionsoft by using Keap
Expensive if you’re best looking for e mail advertising and marketing functions.
No break up checking out.
It can take some time to get acquainted with the email software.
The quantity of fields within the CRM can be overwhelming for users who don’t want they all.
Who Should Use Infusionsoft through Keap?
Keap is for e-commerce and carrier-based companies who’re searching out an all-in-one software program to manipulate income, advertising and marketing automations, email campaigns, and CRM.
12. Campaign Monitor
Campaign Monitor is an electronic mail marketing service that sticks out for its personalization options and delightful design. They have super-looking templates and an intuitive drag-and-drop electronic mail editor that makes developing emails a breeze. Dynamic content material and segmentation can help you tailor your emails to every man or woman subscriber.
How Much Does Campaign Monitor Cost?
The pricing relies upon on the plan and your list length, with extra superior functions unlocking as you pay extra. The Basic Plan is very simple, so you can also should consider the opposite two.
Basic: from $nine/month (up to 12,500 emails)
Unlimited: from $29/month (unlimited emails)
Premier: from $149/month (unlimited emails)
Pros of Campaign Monitor
Good integration with Salesforce and many ecommerce structures like Shopify, Woocommerce, or Magento.
Their templates look excellent and are clean to apply, and they have enterprise-particular ones.
Powerful segmentation and capacity to customize emails with dynamic content.
Cons of Campaign Monitor
Their Basic plan is quite simple, which means that that if you need to apply the regular e-mail marketing tools you need to pay for Unlimited, which isn’t exactly cheap if you’re simply getting started.
Support only through electronic mail unless you have got the Premier plan.
Automations and drip campaigns have room for improvement.
Who Should Use Campaign Monitor?
If you figure with Salesforce, Campaign Monitor offers one of the high-quality integrations inside the marketplace. Many admire their lovely design, so if splendid-searching, responsive templates are essential to you, make certain to test it out.
So, Which of These Email Marketing Services is Your Favorite?
Whether you’re simply starting out otherwise you’re an email marketing pro, there are numerous electronic mail marketing offerings to be had to fulfill your desires.
And now, thanks to this manual, you recognize the highs and lows of every of them.
Which one is your preferred (and why)?
Let us recognise in a remark underneath.